At Blake Jarrett, we thrive on a good design challenge. There’s nothing more rewarding than watching a simple doodle transform into a real, tangible experience that consumers can interact with and enjoy.
Superette, Toronto’s hottest new cannabis shop—and our client—gave us one of the biggest highs yet, as we saw our retail design concepts come to life in a big way! Co-founder Drummond Munroe had a clear vision for his retro-inspired cannabis shops. With their first location on Rideau Street in Ottawa already a success, he saw an opportunity to refine the design for future stores and elevate the cannabis retail experience even further.
After a few inspiring conversations, Blake Jarrett was selected as Superette’s retail design partner to help bring this vision to life. We delivered just that with their latest store on Yonge Street in Toronto’s Summerhill neighborhood—setting the stage for even more to come.
he inspiration for the store design stemmed from Drummond’s bold vision of blending a retro diner, supermarket, and flower shop aesthetic—an unconventional approach for cannabis retail. While the cannabis sector was new to Blake Jarrett, our team was eager to take on the challenge. With a clear vision in place, we knew the journey from concept to completion would be both exciting and rewarding.
Collaborating with Dani Hall of Design of Brand (DOB) and Trevor McArthur of CMG, we encountered our fair share of unconventional ideas. In custom display manufacturing, there’s often a natural tendency to default to traditional solutions, but we were fortunate to be part of a team committed to excellence and innovation. Together, we crafted a truly unique retail experience.
From bud flower walls and digital menu kiosks to island coolers and merchandise fixtures, working with Superette taught us to expect the unexpected. A perfect example? The digital menu kiosks. While we’ve designed and manufactured countless modern digital kiosks for industries like entertainment, retail, and lottery, we had never been asked to create one that looked like an old-school cigarette machine—chunky, vintage, and full of character!
The ultimate cannabis retail experience at Superette is embodied in the flower wall—a standout feature designed to resemble a bodega flower shop. Our team was tasked with creating an interactive, educational, and visually striking bud flower wall that would serve as the focal point of the store.
Nestled within this stunning display are 24 custom-designed bud pods, carefully engineered to showcase the bud flowers in a secure yet interactive way. Each clear pod features discreet holes, allowing customers to experience the distinct aroma of each strain. To enhance the experience, the pods are attached to retractable wires, enabling customers to pick them up and engage with the product up close. This whimsical, hands-on approach makes the cannabis shopping journey both fun and informative. Additionally, each pod is equipped with its own humidity pack to ensure the buds remain fresh and aromatic at all times.
Since the Yonge Street location opened, the flower wall and digital menu kiosk have generated significant buzz, earning coverage in articles and social media posts across the cannabis retail sector. For the Blake Jarrett team, this project is a shining example of how we transform big ideas into reality with exceptional execution.
At Blake Jarrett, we take pride in bringing visionary concepts to life, and Superette exemplifies this—from doodles to final execution. Mission accomplished!
A huge thank you to the entire Superette team for bringing us in on this exciting project. This marks our largest retail design, custom display, and in-store fixture project in the cannabis industry to date, and we look forward to collaborating on future innovations!
All photos credit K Rocca via Superette.Share this story. Choose your platform!