At Blake Jarrett, we understand the importance of staying relevant in a constantly changing retail landscape. As a trusted, longtime manufacturing partner for OLG, with proven success in developing their flagship retail kiosks, Blake Jarrett was once again approached by OLG to develop an innovative solution, and to re-imagine Lottery Retail as their fleet of Playstands were aging in today’s digital world.

The Blake Jarrett team was commissioned by OLG to modernize the customer experience through digital innovation in a custom retail display. The new playstand needed to engage customers through digital interaction while also providing new marketing and gaming opportunities to enhance their experience. Equally important was ensuring the playstand’s functionality and durability in a high-traffic environment, as well as making it fully accessible to align with current design standards and AODA compliance.

Blake Jarrett’s smart, modular design allowed for easy updates throughout its lifespan, keeping ongoing costs low while accommodating evolving technology and new product launches.

At Blake Jarrett, we understand the importance of refining the consumer journey from start to finish. OLG entrusted us with reimagining the customer experience in its field operations, and we partnered with them as a full-service provider from concept to completion. Our team led the entire process, including research, design, engineering, prototyping, manufacturing, shipping, and installation of the first-to-market digital playstand. Throughout the project, we worked closely with OLG, walking them through design rationale, gathering feedback, and fostering a truly collaborative partnership.

Modularity was the core of our design philosophy. By allowing OLG to swap out components in the field, the playstand could be deployed in either a digital configuration (featuring a touchscreen display) or a manual configuration (with an illuminated static graphic). At key stages of the design process, we developed physical mockups to refine our vision: full-size foam-core mockups for ergonomics and styling, MDF mockups for user testing and final design approval, miniature functional mockups for stakeholder engagement, and first-off production units to perfect every detail.

The unit was designed with all customers in mind and to comply with upcoming AODA accessibility legislation. The writing surface was designed at an accessible height. Significant areas of the interactive touchscreen were at an accessible height and a touchpad was integrated into the body of the writing surface so that maximum flexibility was provided for customers to receive an amazing experience.

Materials were selected for manufacturing that ensure a durable product with a long functional life, but also so that the units can be recycled or repurposed at their end of life. 96% of the playstand by weight is recyclable using standard recycling methods.

End result, Blake Jarrett delivered an innovative solution to Lottery Retail which enhanced the customer experience. THE OLG digital playstand is innovative, modular, ergonomic, and accessible in over 2,000 locations.

Many thanks to the OLG Team for the collaborative effort in bringing this to life.

Best Innovation in Lottery Retail